I have over 12 years of interactive marketing strategy and design experience, including 5 years project management producing interactive pieces. I excel at leading and managing interdisciplinary teams through strategy, design, development and delivery of highly creative and effective interactive applications.
I've delivered creative and strategy for clients ranging from non-profits and small businesses to Fortune Global 500 companies including Allianz Life, Microsoft, Purina and Johnson & Johnson.
I've:
- analyzed customer data and business requirements to create highly regarded creative interactive products
- created marketing strategy and information design for dozens of creative programs & e-mail marketing campaigns
- led design and implementation of projects that varied in scale from large database driven commercial web sites, directories and Intranets to smaller interactive marketing and training packages
- designed user interfaces and information architecture for informational and step based applications including a United Airlines ticket reservation system, an educational product for Microsoft and a CD-ROM based program that helped thousands to become compliant with federal laws
- developed project plans and budgets for highly regarded applications and brought them in on time and within budget
- acted as user advocate and led usability studies of products